Repeats are keeping up the level of local content on New Zealand free-to-air television channels.
The annual NZ On Air report on local content shows local content increased 0.8 per cent to 32 per cent of all programming on the six channels – mainly because of Maori Television’s extended transmission hours.
But first-run content fell 11 per cent in 2013, continuing a five-year downtrend, despite large amounts of news and current affairs on TV One and TV3 supporting overall new content figures.
“This indicates reduced spending on new productions, and is a reflection of the ongoing difficulties faced post-global financial crisis by free-to-air broadcasters,” NZ On Air chief executive Jane Wrightson said.
“It is clearly a challenging environment for broadcasters and producers. We are closely observing trends in the sector and talking with broadcasters and producers about how to keep prioritising quality local content.”
Repeat screenings accounted for 44 per cent of all local content in 2013, compared with 36 per cent in 2012 and 28 per cent in 2011.
Local content at prime time, 6pm to 10pm, was unchanged at 35 per cent in 2013 from the previous year.
NZ On Air funded 16 per cent of local programs in 2013, compared to 14 per cent in 2012.
Since the government funding agency started measuring local content on TV in 1989, it has increased 333 per cent.
AMOUNTS OF LOCAL CONTENT SCREENED BY FREE-TO-AIR CHANNELS IN 2013:
Maori Television – 83 per cent (up 10 percentage points on 2012)
TV One – 42 per cent (down eight points)
TV3 – 35 per cent (up two points)
Prime – 18 per cent (down five points)
TV2 – 14 per cent (unchanged)
Four – 12 per cent (up two points)
Overall – 32 per cent (up 0.8 point).
Source: NZ On Air